Archive for “February, 2016”

How to Identify Your Niche

Do you know:

what you do best…

that you most enjoy…

that has the greatest monetary potential for you?

No? Well neither do most beginning entrepreneurs!

Some of the toughest questions a new entrepreneur has to answer have to do with identifying your niche.

Some people define niche as a job or activity that suits you well.

Others define niche as a specialized but profitable corner of the market.

Actually, defining your niche involves BOTH: what you do and who you do it for.

In this video I reveal the process I walk my business coaching clients through to successfully identify what they do best, that they most enjoy, that has the highest potential for remuneration.

I hope you enjoy it!

Leave me comment below, will ya?

Three Key Approaches to Content Creation

One of the trickiest things for new entrepreneurs and business owners is balancing short-term and long-term needs and strategies.

You want to build something that increases in value over time and you need to pay the bills NOW.

So how do you make your steps strategic, so that they build on each other over time, so that each one counts toward taking you in a clear direction?

And specific to content creation:
How do you build your content over time in that strategic way, so that all your steps count toward building something of increasing value?

There’s an old saying in online business that “Content is King.” That’s only half true, especially if you don’t have a strategy!

One my business mentors once said: “I’d rather implement a fantastic strategy mediocrely, than a implement a mediocre strategy fantastically.”

In the video below I share THREE super valuable ideas:

1) Three Key Approaches to content creation (they’re all valuable, but each has greater leverage than the preceding one),

2) A multi-million dollar concept that will transform your approach to content creation,

3) A way to organize your knowledge and expertise (your content!) that will result in your having an integrated whole (rather than a heap).

 

ADD YOUR COMMENTS AND QUESTIONS BELOW!

Don’t Build the Funnel Backwards!

Funnel
Years ago one of my biggest challenges was knowing how to turn my knowledge and expertise into a livelihood (sound familiar?).

As I continue to serve Changemakers and Cultural Creatives, one of the biggest needs I see and hear about, is just that:

…how do I make a living doing what I’m good at, that I also enjoy, and which makes a positive difference in the world?

In traditional sales and marketing there is a fairly simple concept of the sales funnel.

The funnel concept works like this:

People enter the wide mouth (at low or no cost), and as they go deeper you will have fewer people (the funnel narrowing). The fewer numbers are made up for by the fact that your offerings become more expensive as people go deeper into your funnel (representing a greater degree of involvement and commitment, usually financial).

The problem?

Most new entrepreneurs build it backwards!

Here is a simple concept that transformed my business:

Can I ask you a favor? I would love to get your feedback or any questions you have, in the form of a comment below.

 

ikigai: Life Purpose and Right Livelihood

Ikigai (生き甲斐) is a Japanese concept meaning “a reason for being.” According to this worldview, everyone has an ikigai. Finding it requires a deep and often lengthy search of self.