Donald Trump, Marketing, and The Evolution Of Consciousness

Donald Trump is a great marketer. Let’s admit that. (I think the product he’s selling is crap, but that’s a separate point.)

He’s got one of the two hallmarks of what I call life-serving marketing, but he’s missing the other.

The two hallmarks of life-serving marketing are empathy and being of service.

If you think about coal miners, steelworkers, middle aged white men who feel betrayed by the system — *they feel understood by him*! For that narrow demographic, he’s got the empathy factor down.

And that’s where being of service comes in — along with what we know from over 50 years of consciousness research.

To summarize:

Human consciousness grows from egocentric, to ethnocentric, to sociocentric, to worldcentric (and beyond).

Egocentric = only I matter.
Ethnocentric = only people who look like me matter.
Sociocentric = only people of my nationality matter.
Worldcentric = all human beings matter.
(And you can go beyond humans to all sentient beings.)


It grows to include more and more.

Who is worthy of moral or ethical consideration?

Who do you consider WE or US?

This is one of the biggest problems with Donald.

He’s coming across as a kleptocrat who cares only about himself, or his inner circle, or only white Americans….

…which makes the “product” he’s “selling” inferior and unsustainable.

Donald Trump wants to be of service to coal miners, steelworkers, middle aged white men who feel betrayed by the system, as well as billionaires and other financial elites, the military, and his own bank account.

WHATEVER YOUR GIFTS, TALENTS, AND SKILLS… make sure you ground yourself in the highest reality possible.

And act from there.

Sobre Donald Trump, Marketing, Y La Evolución De La Conciencia

Donald Trump es un gran vendedor. Admitamos eso. (Creo que el producto que vende es una mierda, pero eso es un punto aparte).

Tiene uno de los dos sellos distintivos de lo que llamo marketing-al-servicio-de-la-vida, pero le falta el otro.

Las dos marcas distintivas del marketing-al-servicio-de-la-vida son la empatía y estar al servicio de los demás.

Si piensas en los mineros de carbón, los trabajadores de acero, los hombres blancos americanos de mediana edad que se sienten traicionados por el sistema – * se sienten comprendidos por él *! Para esa demografía estrecha, tiene bien dominado el factor de empatía.

Y ahí es donde viene el servicio – junto con lo que sabemos de más de 50 años de investigación de la conciencia.

Para resumir:

La conciencia humana crece del egocentrismo, al etnocentrismo, al sociocentrismo, al mundocentrismo (y más allá).

Egocéntrico = sólo yo importo.
Etnocéntrico = sólo las personas que se parecen a mí importan.
Sociocéntrico = sólo importan las personas de mi nacionalidad.
Mundocéntrico = todos los seres humanos importan.
(Y puedes ir más allá de los seres humanos a todos los seres sintientes.)


Crece para incluir más y más.

¿Quién es digno de consideración moral o ética?

¿A quién consideras como “nosotros”?

Este es uno de los mayores problemas con Donald.

Parece ser un un cleptócrata que sólo se preocupa por sí mismo, o su círculo íntimo, o sólo los estadounidenses blancos ….

… lo que hace que el “producto” que él está “vendiendo” sea inferior e insostenible.

Donald Trump quiere servir a los mineros del carbón, a los trabajadores del acero, a los hombres blancos de mediana edad que se sienten traicionados por el sistema, así como a los multimillonarios y otras élites financieras, a los militares y, a su propia cuenta bancaria.

TODOS LOS DONES, TALENTOS Y COMPETENCIAS … asegúrate de hacer tierra en la realidad más alta posible.

Y actúa desde ese lugar.

Going Deep: Understanding Your Own and Others’ Deeper Motivations

Going Deep: Understanding Your Own and Others’ Deeper Motivations

by Alan Seid

971 Words.
Approximate reading time less than 4 minutes

I use the exercise below in many of my Nonviolent CommunicationTM (NVC) workshops. I call it “Peeling the Layers of the Onion.”

It illustrates a process for uncovering the Universal Human Needs — the deeper motivations — that underly words and behaviors we may find disturbing or puzzling.

Introduction: Needs vs Strategies

One of the premises in NVC is that behind all behavior and expressions are Universal Human Needs as the deeper motivators.

And one of the key distinctions in NVC is that between Needs and Strategies.

Needs are universal; they never refer to a specific person performing any specific action. They are the conditions necessary for any person to thrive: love, connection, creative expression, choice as to our goals and the path to achieve them, intimacy, consideration, meaning, and so on.

Strategies are the ways we go about meeting Needs.

We get in trouble when we confuse the two.

For example, I have a need for safety and protection. My strategy might be to go out and meet all my neighbors. This strategy contributes to my need. One of my neighbors has the same need, but he goes out and buys an assault rifle. Same Need; totally different Strategy.

Strictly speaking I don’t “need” to get to know my neighbors, nor does my neighbor “need” a gun.

When we discover and identify the deeper need, possibilities open up with regard to strategies. For any one need there may be hundreds of strategies that could fulfill it. But if I think my strategy is my need, then I am more likely to experience scarcity (only one way to meet my Needs); I am more likely to get attached to that specific action; and I am more likely to encounter conflict regarding how that need or set of needs gets met.

Remember that Needs, as I’m defining them here, are an energy that wants to flow, not a hole to be filled.

Regarding Needs and Strategies, what we actually have is a spectrum.


On the very left of the chart we have THE NEED. Some call it God, or Spirit, or Reality or the Universe.

Then you have Universal Human Needs. The core human motivators that amount to the conditions necessary for each human life to thrive. Thrival Needs.

Then you have Values. These are still very deeply held and important, but they are no longer universal.

Then you have Interests, which represent something that is important and meaningful to us. They are guided by our values, and they go a little deeper than wants and desires.

Our Wants and Desires may still be important to us, but they don’t run as deep as Interests, Values, or Needs.

Our Strategies are the ways in which we fulfill our Needs. Hopefully, we can be flexible as to the Strategies we use. Sometimes we can develop a lot of attachment to them. And we definitely get in trouble if we mistake them for Needs, or if we think we “need” a specific person to take a specific action.

Positions are essentially Strategies around which our thinking has become rigid. A genuine Position is something we rarely have flexibility around, either because we’ve developed a lot of attachment, or because it’s the only way we know to meet a deeper Need.

So how do you know if you are at a want/desire or at a genuine Need?

How can we help ourselves and others surface what might be motivating us
(or others) at a deeper level?

Here’s how:

Ask yourself: “If I had that, then what would I have?”

Another variation is: “If I had that, then what would that give me?”

For example (JUST AN EXAMPLE!), I tell my partner, “I need you to make me lunch today.” Even though I used the word “need”, having her make me lunch is obviously a strategy and not a need (as previously defined). If all 7 billion of us needed her to make us lunch THEN it would be a Universal Human Need!

Let’s say she’s curious about my deeper needs. She might ask, “Well, Alan, if I made you lunch what would that do for you?” (…another variation of the question I’m suggesting.)

“Well,” I would answer, “it would meet my need for support.”

Here’s the key: she doesn’t stop there. She keeps going.

She continues: “If you had support, then what would that give you?”

Alan: “Well, I would be able to work uninterrupted.”

Her: “If you were able to work uninterrupted, what would that give you? What would you have then?”

Alan: “Well, I’d feel like I’d be able to stay focused longer and do a better job on this project.”

Her: “And if you were focused longer and did a better job, then what would you have?”

Alan: “I’d feel confident that I’m supporting my client and providing them value.”

Her: “So if you provided your client value, then what would you have?”

Alan: “I’d have reassurance that I’m being of service…”

Her: “So if you…”

Alan: “And if I’m being of service”, I interrupt her, “I trust that I’m walking my path and living my life’s purpose.”

(Keep in mind that the above is just an example to illustrate how these questions work.)


So I started with wanting support with my lunch, but I ended with service and life purpose.

And you can do this on your own. You can take anything you want, and ask yourself that set of questions.

Perhaps you want to learn how to play the saxophone, or you’d like to screw in a lightbulb, or maybe you want your mother to stop yelling at you.

The questions above, if done in a sincere spirit of curiosity and inquiry, will take you and others to deeper and deeper values and Universal Human Needs.

I coach and mentor positive change agents so that they can develop the skills to make the biggest difference they can.

My next retreat (Blackbelt NVC, October 12-16, Whidbey Institute)


Coaching Strategy Session – 1 Hour Free


Four Options for How to Interpret ANY Message

Hi Friend!

I want to share this quick video with you that might help bring you clarity in your everyday interactions.

A huge part of how we receive messages from others and how those messages affect us has to do with how we interpret them. Do we hear judgement and internalize it? Do we turn judgment back onto others? Or do we hear judgement and feel compassion, for ourselves or others?

Coming this October 12-16 I’m hosting a retreat at the beautiful Whidbey Institute to discover and practice simple yet powerful skills, just like the one in this video, that will help make your interpersonal interactions more meaningful and compassionate.

Click on the image below to watch this quick video where I break down this idea of the four options we have for how to interpret any message.

Four Options for How to Interpret - Screen Shot

To learn more about this four day intensive retreat, click the link below.

Blackbelt Communication Skills Retreat at The Whidbey Institute — October 12-16, 2016

I would love to hear your thoughts! Please leave your comments below.